DRA Real Estate Expands Footprint to Pune and Bengaluru, Eyes Rs 1,000 Crore Revenue by 2026-27
Chennai-based real estate company DRA is gearing up for an exciting phase of expansion as it targets the cities of Pune and Bengaluru for its next growth trajectory. With plans to strengthen its position in the market, DRA is set to become a key player in these emerging cities, which are seeing rapid growth in the real estate sector.
Revenue Growth and Expansion Plans
DRA has set ambitious goals for the coming years. The company expects its revenue to reach Rs 500 crore by the end of this financial year, with a targeted growth to Rs 1,000 crore by 2026-27. This is a significant increase from the Rs 300 crore the company achieved in FY 2023-24. The company is committed to driving growth through strategic expansion in new markets and enhanced offerings in its home market of Chennai.
Strengthening Chennai Market Presence
In addition to the expansion into Pune and Bengaluru, DRA continues to solidify its base in Chennai. The company has added 2.7 million square feet of saleable area in the city, spread across nine ongoing and six upcoming projects. This reflects DRA's commitment to meeting the growing demand for residential spaces in one of India's most dynamic cities.
Brand Revitalization and New Campaign
As part of its expansion strategy, DRA has also refreshed its brand philosophy, unveiling the slogan "Home of Pride." To amplify this new direction, the company has appointed popular actor Rashmika Mandanna as its first-ever brand ambassador. This strategic partnership aims to resonate with homebuyers, particularly millennials and Gen Z, who view homeownership as both a personal achievement and a symbol of pride.
The brand’s new "Home of Pride" campaign, which will launch on November 30, 2024, will be an integrated 360-degree marketing initiative. It will include TV commercials on leading channels, social media promotions, print ads, multiplex activations, and outdoor campaigns. The campaign, created by Blue Noodles, emphasizes DRA’s commitment to delivering quality, affordable, and timely homes that customers can truly take pride in owning.
Commitment to Quality and Timely Delivery
Ranjeeth Rathod, Managing Director of DRA, emphasized the company’s core values of pride, quality, and timely delivery. He explained that purchasing a home is not just a financial investment, but an emotional one. DRA is focused on addressing the pain points of homebuyers, including affordability, high-quality construction, and on-schedule delivery, all while offering stylish and timeless homes.
The collaboration with Rashmika Mandanna further strengthens DRA’s market presence and enhances its connection with customers and stakeholders. Through this partnership, DRA aims to deliver spacious, high-quality homes at competitive prices, ensuring a sense of pride for every buyer.
Looking Ahead
As DRA continues to expand its portfolio and reach new markets, the company’s focus on delivering excellence in construction and customer satisfaction remains unwavering. With its strategic expansion plans, brand reinvigoration, and customer-centric approach, DRA is poised for significant success in the evolving Indian real estate landscape.